BALANCE and EQUILIBRIUM
www.indiehackers.com 是由 Courtland Allen 建立的網站，專門收錄、 分享各式與「成功建立正向收益(profitable)商業模式的 indie hacker 或團隊」 的訪談。
如 INDIE HACKERS 的自述 ，它們的目標是注重透明的(transparent) 實戰 經驗分享，讓後人可以從這些案例中學習，並且交換意見回饋，互相打氣幫助。
Courtland 指出，是為了解決他自己的需要；他之前也是花很多時間去爬 Hacker News 上的文章來找尋創業靈感，最後發現許多人也有一樣的需要，就 靈機一動，以此創業。
Courtland 指出，是訪談報道的語調； INDIE HACKERS 整理出來的訪談給讀者 一種「我也作得到」的感覺。訪談主角多是如你我的「一般普通人」，沒有金主， 沒有高學歷，沒有上百員工；訪談報導注重透明度（損益、商業模式、成敗經驗） ，是故更能激勵人心，「有為者亦若是」。
如上段所述， INDIE HACKERS 自己在透明度上不落人後，可參考它們的 blog 。
I used to believe that, when starting an online business, your idea didn’t matter much as long as you executed on it well. Today it’s clear to me that the idea and the execution are both important. If you don’t build something that people love and are willing to pay for, no amount of execution is going to save you. From what I’ve seen, the most successful products often (i) go after boring/straightforward problems, (ii) target businesses instead of consumers, and (iii) solve a problem that the founder herself is intimately familiar with.
So so so many people build something cool but have no clue how to get the word out about it. For developers, focusing on marketing can seem boring compared to writing code, especially when it doesn’t pay off immediately, and so we tend to delay it. Instead, it’s better to thinking about marketing from the get-go, and ideally build it into your product.
工程師背景的人多半會覺得營銷(marketing) 很無聊，但最好還是從一開始就想想 該如何營銷；最理想的，就是將內建營銷成為你產品的一部分。
The last problem, time, is a real killer. Most businesses are dead before they start, because their would-be founders just never found the time to work on them. It’s hard to juggle a full-time job, family life, and other responsibilities with starting a business. What people tend to do that works well is save up the money to take time off, or they work part-time or contracting jobs that give them extra time on the side. Barring either of those options, I think you just need to put in the hours. Lots of the founders I interviewed were working nights and weekends on their passion projects.
Besides all the challenges I mentioned above, I think a misconception that lots of people have is that success will happen overnight. They don’t mentally prepare for the long haul, and when things don’t take off immediately, they get dejected and quit.
But most of the best businesses on Indie Hackers and elsewhere took years and years to grow! If you accept that fact up front, then you can approach your business as something that you can tweak and improve, little by little, month after month, until you’ve built it into something great.
很多人以為可以一夜致富而成功，一旦無法獲得立即的成果就會灰心放棄。 INDIE HACKERS 上記載的成功案例，多是一點一滴多年經營的結果。
職涯、英語，讀： Indie Hackers
TW Yang <email@example.com>
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